Digital POP UP

Regent Street, London , UK

Trench London opened its’ first ever Digital Pop Up on London’s iconic Regent Street to coincide with the launch of London Fashion Week.

Opened in lightning fast speed, the Digital Pop Up epitomises the maverick Brit atttitude of the Trench London brand.

A combination of exploded momograms, deep tones and digital screens, the Pop Up portrays the brand in synergy with its’ collections of ultra high quality trenchcoats, harringtons and Italian leather jackets.

 

With every piece on display within its’ surroundings, the Digital Pop Up serves international customers and London buyers delivering directly to their residence, hotel or business anywhere on the world.

 

To celebrate the opening, Trench London performed a Regent Street takeover with a living catwalk that stopped traffic and brought the iconic trench coat collection to the people of London in a disruptive display.

The Trench London Digital Pop Up will be in residence until 6th March 2020.