Trench London opened it’s first-ever Digital Pop Up on London’s iconic Regent Street to coincide with the launch of London Fashion Week.
Opened in lightning-fast speed, the Digital Pop Up epitomised the maverick Brit attitude of the Trench London brand.
A combination of exploded monograms, deep tones, and digital screens, the Pop Up portrays the brand in synergy with its’ collections of ultra high-quality trenchcoats, harringtons, and Italian leather jackets.
With every piece on display within its’ surroundings, the Digital Pop Up served international customers and London buyers delivering directly to their residence, hotel or business anywhere on the world.
To celebrate the opening, Trench London performed a Regent Street takeover with a living catwalk that stopped traffic and brought the iconic trench coat collection to the people of London in a disruptive display.